There are two main goals of information product creation online. One reason is to create a valuable product that can be sold. The other might be to create a free product to entice website visitors to sign up for a trial membership or email subscription list. Of course, there are some hybrid models that charge a small fee for the actual product and use it for an upsell.
The Basics Of Information Product Creation
In the past, most information products were based upon text documents. They were eBooks that were usually distributed in the form of a PDF file. The creation of the information product was usually just done in a common word processor, like Microsoft Word. Later, it would be converted to a PDF file for distribution.
This is still fairly common, but there are some other popular models. Today, it is fairly common to find these products delivered as a series of videos. They may also consist of a mix of different kinds of content within a membership site. In this model, new content might be added constantly as a way to keep members.
If a creator writes an eBook, the content can usually only get sold once. It might be profitable, but typically, audio and video content can sell for more money. By putting these products behind the login of a membership website, it’s possible to keep generating recurring income for months or even years.
It’s not that difficult to have some content from an eBook converted into a video. In fact, there are plenty of freelancers who can do it for a reasonable price. It might be a good idea to compose the text content first and then decide if it should also get delivered via other mediums like videos, podcasts, and so on. It’s also true that some types of content appeals to different people, so this can be a good way to widen the audience.
Reach A Global Audience
Another tactic to reach a global audience is to have the content translated. Again, there are plenty of freelance translators who are willing to translate text, video, or audio into multiple languages. In fact, one of the growing markets for informational products is in China, so this tactic shouldn’t be overlooked. There are a lot of people in China who might be interested in a good information product.
Even though one goal of these products is to simply create revenue, there are other reasons. Even if the product is given away, it can be used to increase revenue for other parts of a business.
This content can establish the creator as an expert in a specific field. They can also help with branding by providing some useful information that may entice the reader to learn more. There are dozens of good ways to use information products, they are not hard to create, and they are a basic tool of inbound marketers.
Originally posted 2016-02-27 20:26:50.