Are you currently managing your social media marketing campaign by yourself or do not have a presence on social media? Hiring a social media manager to help you with this campaign could be an interesting option for your business. Here is how social media managers can help you.
1. Being present
Having someone actively manage your different social media accounts around the clock will really make a difference. The users who ask a question or who simply mention your brand in a post will receive an answer within a very short time-frame, which makes them likely to interact with your brand again in the future. Having someone who constantly monitors your social media accounts also means you can use these platforms to offer customer service.
2. Creating quality content
You can find social media managers who have extensive experience with content creation. If you never have anything to post on Facebook or Twitter, hiring a manager is a good option since they will develop a content creation strategy and will share articles, links, photos, info-graphics or videos that are interesting to your audience.
3. Creating a voice
A good social media marketing campaign needs to reflect the values and identity of your brand by adopting a voice your audience can relate to. This is why hiring a manager will really make a difference. Developing the right voice and creating content in the right tone requires years of experience with social media marketing.
4. Handling crisis
You have probably seen examples of social media marketing campaigns gone wrong and have also probably seen some negative reviews published on social media. Having a manager monitor your social media accounts all the time allows you to react quickly if a crisis arises. This could make a difference between an angry customer writing negative reviews on several websites and an opportunity to make things right with someone who was disappointed by their experience.
5. Managing your ads
You can find a manager who has experience with developing quality Facebook ads and with managing campaigns. You have the possibility of running ads that appear directly in the newsfeed of your audience or of displaying your ads on the right side bar. Regardless of the option you choose, you will definitely benefit from having an experienced manager work on these campaigns and constantly look for ways to improve them.
Hiring a social media manager is an excellent decision if you feel that you need help with your social media marketing campaign or if you do not have a presence on social media yet. Look for someone who has a proven track record of getting results with social media marketing campaigns and make sure that this person is a good fit for your brand. It is best to hire a manager who has worked with similar brands in the past or who is already familiar with your target audience and with the kind of voice you would like to adopt for your brand.
Originally posted 2016-02-27 20:29:57.